We specialize in media analysis and media selection to create the most cost-effective media-mix for clients who do not have multi-million dollar budgets. Working with huge budgets enables people to cover their mistakes with sheer firepower - that's raw dollars! We've never had that "luxury." And glad of it. It makes us work harder, sharper. While you can't control timing or placement, as you can with advertising, publicity plays an equally vital role in the marketing package.
We've established solid rapport with editors, field editors, staff writers and freelancers by being an available resource for whatever they need. We have worked with some of the largest shows in the world, including CES, SHOT, Outdoor Retailer, PhotoPlus, Vision Expo, IACP and others. In many cases, feature stories can be developed out of ongoing exchanges with editors and writers.
Good photography adds greatly to the effectiveness of promotional materials and publicity. We are photographers ourselves, but we do mostly field shots and sports action.
We've established solid rapport with editors, field editors, staff writers and freelancers by being an available resource for whatever they need. We have worked with some of the largest shows in the world, including CES, SHOT, Outdoor Retailer, PhotoPlus, Vision Expo, IACP and others. In many cases, feature stories can be developed out of ongoing exchanges with editors and writers.
Good photography adds greatly to the effectiveness of promotional materials and publicity. We are photographers ourselves, but we do mostly field shots and sports action.
Services
Our Venture began when founding partners Tom Ables and Glenn Collins opened for business in 1977.
Prior to that Tom and Glenn worked together for 25 years at Phillips-Ramsey, a San Diego agency, creating ground-breaking campaigns, including the first widespread introduction of ATMs in the United States, the first Drive-Thru restaurant (a term they coined) and iconic San Diego organizations, including the San Diego Zoo, Del Mar Thoroughbred Club and Holiday Bowl.
Tom was active in publicity and marketing for 70 years, starting out as the first Sports Publicity Director for San Diego State University in 1947.
Prior to that Tom and Glenn worked together for 25 years at Phillips-Ramsey, a San Diego agency, creating ground-breaking campaigns, including the first widespread introduction of ATMs in the United States, the first Drive-Thru restaurant (a term they coined) and iconic San Diego organizations, including the San Diego Zoo, Del Mar Thoroughbred Club and Holiday Bowl.
Tom was active in publicity and marketing for 70 years, starting out as the first Sports Publicity Director for San Diego State University in 1947.
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