Total Concept
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Total Concept
Our printing experience is vast and begins in the late 1970's when the Total Concept president was an art director for a nationwide printer. Knowledge of paper stocks, folds, coatings, binding, embossing, etc. along with our superior graphics, will help you stand out from the competition. Total Concept has decades of experience, from creating business cards for little mom & pop organizations to huge promotions for fortune 500 companies.

We start in 1981 in Commack, Long Island, NY with Linda Ricci, a typesetter with good design sense and a propensity for making excellent business decisions. Tom Messina is an art director, designer, illustrator, workaholic and all around nice guy. Total Concept started to compile clients.

Over the next 10 years, we worked with companies and products directly and indirectly such as; Xerox, A&W Root Beer, NBA, Polly-O, Mrs. Butterworth's, Computer Associates, Purolator Courier, Haribo, Lifebuoy, Shield, Caress Bath Soap, Taster's Choice, American Lung Association, BMI, Weight Watchers, Lever Brothers, Nestl and more.
Services
Electronic Commerce is for any type of business, or commercial transaction, that involves the secure transfer of funds.
It is currently one of the most important aspects of the Internet to emerge.
We have extensive experience building eCommerce sites.
The AMP project is built on top of existing web technologies to enable blazing-fast page rendering and content delivery.
Speed is a necessity as studies show that about 40% of people will abandon a web page that takes more than 3 seconds to load.
It's evident that the online purchase experience has now become a major part of our lives.
Today, people pay their electric bills, buy bed linens or order a pizza online.
The Sanibel Music Festival needed their clientele to purchase event tickets online.
This site also sports an extensive calendar plugin.
Brochure websites are meant to inform, yet, call to action is important and should be included.
The Allure Luxury Condominiums site includes a builders biography, extensive room details including floor plans, amenities that will be part of the condo purchase package and an informative view of the surrounding location.
A logo often requires an Illustration, so we included that into this section of our site.
A logo is a symbol that represents your business or merchandise.
If your logo is unprofessional, chances are that your business will be judged as having the same attribute.
Here, you can explore samples of logos we have created, branding, electronic redraws, the difference between logo styles and the progression of how a logo may change over the years.
Everything starts with a logo, from business cards to website and everything in between (see our "Brand Building" section).
It is vital to the success of your business.
Customers generally want to see several ideas from the artist.
Then, eventually, one will catch their eye and the final art is approved.
Occasionally customers come in with their own idea and sometimes a sketch and the artist will create a finished piece from it (see our "Electronic Redraws" section).
1. Determining who your target audience is.
2. Surveying the public to better understand how they interpret your brand.
3. Be aware of who your competition is and identify how you will differentiate from them.
4. Convince potential customers that your services or products have unique and valuable benefits over the competition.
5. Integrate your brand into every aspect of advertising including print, packaging, website, online marketing, social media, sales and customer service.
6. Stay true to your brand in regards to colors, visual elements and theme.
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