The choices are dizzying and the sales reps all promise the same thing. But what do you really need? What are the essentials that will not only bring you genuine new business, but provide a return and make your internet advertising efforts worth the while? Take a look at this image showing the top 10 traffic sources for a local website in Houston over the course of 30 days (click to enlarge if needed).
This pattern is consistent across the board for local businesses all across the US. Aside from the fact that Google is the number 1 source of traffic, take note also that it is number 5 through Google Maps and number 7 through Google referral e.g.
This pattern is consistent across the board for local businesses all across the US. Aside from the fact that Google is the number 1 source of traffic, take note also that it is number 5 through Google Maps and number 7 through Google referral e.g.
Services
Your website needs to have a great design - one that fits your business and personality and targets your potential clientele.
But it also needs to be optimized for search and strategically designed to convert visitors into real contacts and customers.
In our view, any website simply isn't complete unless it has fulfilled all three of these core functions., and you shouldn't have to pay numerous professionals to get the project done.
Noting this issue in the industry, we've decided to offer our clients a cost-effective one-stop-shop for everything you need in a website from the get-go.
But it also needs to be optimized for search and strategically designed to convert visitors into real contacts and customers.
In our view, any website simply isn't complete unless it has fulfilled all three of these core functions., and you shouldn't have to pay numerous professionals to get the project done.
Noting this issue in the industry, we've decided to offer our clients a cost-effective one-stop-shop for everything you need in a website from the get-go.
In terms of online advertising (and no matter what the reps from other online advertisers may tell you), Google places isn't just the best game in town, it's the only game in town.
Over 90% of people searching will simply not look any deeper into the results than those displayed on page one.
A Google representative told me this summer that if Google were to offer technical support for Google places, they would have to hire more than ten thousand people just to begin to scratch the surface, and that's just never going to happen.
Over 90% of people searching will simply not look any deeper into the results than those displayed on page one.
A Google representative told me this summer that if Google were to offer technical support for Google places, they would have to hire more than ten thousand people just to begin to scratch the surface, and that's just never going to happen.
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