Media Cookery
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Even as a kid, I was fascinated with visual arts. There was something magical about affecting people and perceptions with images created entirely from scratch. I started as a creative professional in 1993, working at GT Design & Graphics, a custom T-shirt shop in my hometown of Simi Valley, California. I was an illustrator and graphic designer in the small, four-person business.

After a few years, I moved on to a graphic designer position at a national mail marketing firm of over a thousand employees in the San Fernando Valley. While creating promotional and packaging collateral as a senior designer, I was selected to attend a series of workshops with a marketing consultant, where I learned marketing tactics and best practices for persuasive design.

Some time later, a close friend started a new job in El Segundo. This was when we discovered the South Bay of Los Angeles. He moved to this area while we were in our twenties. We loved it. I also wanted to live in the South Bay. Eventually, I found my way into an online professional development company for teachers in El Segundo.
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