Group Professionals

Results-oriented marketing and management consulting firm, specializing in business and internet development strategy, marketing and market research to define critical thinking decision making. The internal audit is an important step in identifying key consumer insights for the brand and often includes the following components. Influence points analysis - identify/prioritize cross functional contact points with brand.

If branding is a new concept for your organization, it's useful to define branding components and constructs so that your team, and eventually your entire organization will have a common language and tools for branding in your company. Brand Essence (Current Product/Service features and benefits; and potential future products/services). Market Research can be used for refinement throughout the development process, depending on your company's needs and budget.

Once senior managment is aligned on the brand strategy, pre-launch preparation involves program development. Any new trademarks or patents should be filed for protection of these key company assets.